Akshay Kumar on shooting films in pandemic | Sabyasachi's collab with H&M | Justin Bieber leading nominations of MTV Video Music Awards
Update: 2021-08-13
Description
From taking a 200-member crew to the UK to shoot a film from start to finish amid the pandemic last year, to wrapping up five films since then, Akshay Kumar has been leading by example.
On what changes he sees in the business of filmmaking, theatres and the mood of the fraternity, Kumar says, “I can’t comment about others, but I am going about doing business as usual. I’ve already completed five films during the pandemic. And, I’m onto the next one, Cinderella, with the same team as BellBottom, directed by Ranjit Tewari. But then, this has always been the way I’ve worked — doing an average of four films a year. Yes, the avenues to showcase our films may change a little. I know even before shoot begins, that some films are being planned for an OTT release only. Also, another term I have recently learnt is hybrid release — when a film releases in theatres and on an OTT platform, simultaneously. One way or another, the show must and will go on.
On what changes he sees in the business of filmmaking, theatres and the mood of the fraternity, Kumar says, “I can’t comment about others, but I am going about doing business as usual. I’ve already completed five films during the pandemic. And, I’m onto the next one, Cinderella, with the same team as BellBottom, directed by Ranjit Tewari. But then, this has always been the way I’ve worked — doing an average of four films a year. Yes, the avenues to showcase our films may change a little. I know even before shoot begins, that some films are being planned for an OTT release only. Also, another term I have recently learnt is hybrid release — when a film releases in theatres and on an OTT platform, simultaneously. One way or another, the show must and will go on.
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